{"id":20141,"date":"2015-07-15T12:06:33","date_gmt":"2015-07-15T12:06:33","guid":{"rendered":"https:\/\/new.igihe.com\/airtel-africa-announces-yaya-toure-as-new-brand\/"},"modified":"2015-07-15T12:06:22","modified_gmt":"2015-07-15T12:06:22","slug":"airtel-africa-announces-yaya-toure-as-new-brand","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/airtel-africa-announces-yaya-toure-as-new-brand\/","title":{"rendered":"Airtel Africa Announces Yaya Tour\u00e9 as New Brand Ambassador"},"content":{"rendered":"

{{Kigali, Rwanda, July 12, 2015 }} \u2013{ Bharti Airtel Africa, a leading telecommunications service provider with operations in 20 countries across Asia and Africa, announced Yaya Tour\u00e9 as the new African face for its upcoming continental campaign.}<\/p>\n

Airtel\u2019s partnership with the Ivory Coast\u2019s captain and Manchester City\u2019s midfield will launch the brand\u2019s \u201cIt\u2019s Now\u201d campaign which seeks to nurture and grow talent in Africa through various consumer touchpoints such as sports, lifestyle and music while providing customers with access to connectivity and technological solutions that will enable them explore opportunities around them. <\/p>\n

Airtel Africa Chief Executive Officer, Christian de Faria, said that the campaign reiterates the company\u2019s commitment to support the youth in Africa as well as drive economic growth by unlocking people\u2019s potential. <\/p>\n

\u201cWe are excited to be signing the pact with Mr. Tour\u00e9 who is respected in Africa and beyond. As the first player to win African Player of the Year four consecutive times, Tour\u00e9 is an inspiration to everyone working to achieve their potential and striving to be their best every day,\u201d said Mr. de Faria. <\/p>\n

\"\"<\/figure>\n

Speaking on his partnership with Airtel Africa, Mr. Tour\u00e9 said, \u201cThroughout my career I have been fortunate to have a great deal of success on the field. However, I know that the strongest performances come only when you commit 100 percent to the task at hand and display the strength and mettle to give it your all. <\/p>\n

\u201cIt\u2019s Now\u201d is a campaign that is close to my heart as it calls on Africans to embrace the opportunities around them to better their lives. I am glad to be working with Airtel, with its wide reach within Africa, in order to inspire many people.\u201d <\/p>\n

The partnership will see Mr. Tour\u00e9 support Airtel\u2019s corporate social responsibility particularly in youth empowerment for development. <\/p>\n

Having entered the African market in 2010, Airtel Africa has steadily increased its customer base in Africa to reach over 70 million people. Airtel currently has Africa\u2019s widest 3G footprint across 17 countries, coupled with the widest mobile commerce footprint in Africa with Airtel Money.<\/p>\n","protected":false},"excerpt":{"rendered":"

{{Kigali, Rwanda, July 12, 2015 }} \u2013{ Bharti Airtel Africa, a leading telecommunications service provider with operations in 20 countries across Asia and Africa, announced Yaya Tour\u00e9 as the new African face for its upcoming continental campaign.} Airtel\u2019s partnership with the Ivory Coast\u2019s captain and Manchester City\u2019s midfield will launch the brand\u2019s \u201cIt\u2019s Now\u201d campaign […]<\/p>\n","protected":false},"author":3,"featured_media":2000069181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[75],"byline":[170],"hashtag":[],"class_list":["post-20141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-homenews","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000069181,"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton20141.jpg","alt":"","caption":"","mime_type":"image\/jpeg","width":0,"height":0,"sizes":{"thumbnail":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton20141.jpg","width":1,"height":1},"medium":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton20141.jpg","width":1,"height":1},"medium_large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton20141.jpg","width":1,"height":1},"large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton20141.jpg","width":1,"height":1},"full":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton20141.jpg","width":0,"height":0}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/20141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=20141"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/20141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000069181"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=20141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=20141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=20141"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=20141"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=20141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}