{"id":2000112071,"date":"2026-05-15T18:40:27","date_gmt":"2026-05-15T16:40:27","guid":{"rendered":"https:\/\/new.igihe.com\/english\/?p=2000112071"},"modified":"2026-05-15T19:12:55","modified_gmt":"2026-05-15T17:12:55","slug":"mtn-rwanda-launches-nicyo-gihe-a-bold-call-for-rwandas-generation-to-build-create-and-shape-the-future","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/mtn-rwanda-launches-nicyo-gihe-a-bold-call-for-rwandas-generation-to-build-create-and-shape-the-future\/","title":{"rendered":"MTN Rwanda launches \u201cNicyo Gihe\u201d a bold call for Rwanda\u2019s generation to build, create and shape the future"},"content":{"rendered":"\n

More than a campaign, Nicyo Gihe is a national call to action. It is a belief that this moment belongs to the builders, the creators, the innovators, the entrepreneurs, the artists, the students, and the dreamers shaping Rwanda\u2019s future every single day.<\/p>\n\n\n\n

For nearly three decades, MTN Rwanda has grown alongside Rwandans supporting businesses, enabling communication, connecting families, empowering young people, and helping communities participate in a rapidly evolving digital world. <\/p>\n\n\n\n

Through Nicyo Gihe, MTN Rwanda is reaffirming its commitment to continue enabling the next generation with the connectivity, digital tools, and opportunities needed to thrive in the future economy.<\/p>\n\n\n\n

At the center of the thematic is the \u201cNicyo Gihe Beat,\u201d a powerful collaborative anthem bringing together iconic Rwandan artists across generations alongside Chorale de Kigali. Blending traditional soul with modern sound, the anthem reflects the rhythm of a Rwanda that honors its roots while confidently building its future.<\/p>\n\n\n\n

The anthem was intentionally created as more than music. It is a symbol of movement, ambition, and collective progress capturing the spirit of a generation that is creating businesses, building communities, driving innovation, expressing creativity, and redefining what is possible.<\/p>\n\n\n\n

Speaking at the launch, Somdev Sen Chief consumer and digital officer states: \u201cNicyo Gihe is a reflection of the ambition and momentum we see across Rwanda today.<\/p>\n\n\n\n

Everywhere you look, young people are building, innovating, creating and pushing boundaries. As MTN Rwanda, we believe technology should not only connect people but also empower them to participate fully in the future they want to create.<\/p>\n\n\n\n

This thematic is our commitment to continue walking alongside Rwandans by enabling progress, supporting innovation, and creating opportunities through digital connectivity because truly, Nicyo Gihe.\u201d<\/p>\n\n\n\n

The thematic reinforces MTN Rwanda\u2019s belief that technology becomes meaningful when it enables people to unlock potential, transform ideas into reality, and move society forward together.<\/p>\n\n\n\n

As Rwanda continues to position itself as a hub for innovation, creativity and digital transformation, MTN Rwanda says the message behind Nicyo Gihe is clear:<\/p>\n\n\n\n

Nicyo Gihe to build solutions.
Nicyo Gihe to innovate fearlessly.
Nicyo Gihe to create opportunities.
Nicyo Gihe to shape Rwanda\u2019s future together.<\/p>\n\n\n\n

\"\"
Somdev Sen Chief consumer and digital officer states speaking at the launch.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

MTN Rwanda has officially launched Nicyo Gihe meaning \u201cThe Time Is Now\u201d a bold new thematic platform inspired by the energy of a country and a generation determined to move forward, dream bigger, and create lasting impact.<\/p>\n","protected":false},"author":3,"featured_media":2000112073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"byline":[170],"hashtag":[],"class_list":["post-2000112071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000112073,"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/05\/DSC09680.jpg","alt":"","caption":"Somdev Sen Chief consumer and digital officer states speaking at the launch.","mime_type":"image\/jpeg","width":1000,"height":667,"sizes":{"thumbnail":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/05\/DSC09680.jpg","width":150,"height":100},"medium":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/05\/DSC09680.jpg","width":300,"height":200},"medium_large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/05\/DSC09680.jpg","width":768,"height":512},"large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/05\/DSC09680.jpg","width":1000,"height":667},"full":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/05\/DSC09680.jpg","width":1000,"height":667}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000112071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=2000112071"}],"version-history":[{"count":1,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000112071\/revisions"}],"predecessor-version":[{"id":2000112077,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000112071\/revisions\/2000112077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000112073"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=2000112071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=2000112071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=2000112071"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=2000112071"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=2000112071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}