{"id":2000108931,"date":"2026-04-16T16:05:00","date_gmt":"2026-04-16T14:05:00","guid":{"rendered":"https:\/\/new.igihe.com\/?p=2000108931"},"modified":"2026-04-16T16:31:43","modified_gmt":"2026-04-16T14:31:43","slug":"u-s-tourism-leads-globally-but-faces-growing-competition-wttc-warns","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/u-s-tourism-leads-globally-but-faces-growing-competition-wttc-warns\/","title":{"rendered":"U.S. tourism leads globally but faces growing competition, WTTC warns"},"content":{"rendered":"\n

According to the World Travel & Tourism Council (WTTC), the sector performed strongly worldwide in 2025, with global growth reaching 4.1 percent. However, the story was very different for North America, which was the slowest-growing region globally, rising just 1.0%, and by only 0.9% in the U.S.<\/p>\n\n\n\n

Despite an increase of 80 million international travelers globally, fewer chose the United States. Visitor numbers to the country dropped by 5.5 percent compared to 2024, while international spending declined by 4.6 percent to $176 billion.<\/p>\n\n\n\n

Still, the U.S. remains dominant, contributing $2.63 trillion to global GDP and supporting 20.4 million jobs in 2025. Domestic travel spending also stayed strong, reaching $1.54 trillion.<\/p>\n\n\n\n

WTTC President and CEO Gloria Guevara said, \u201cThe United States remains the largest Travel & Tourism market in the world and has an amazing foundation. To avoid losing its leadership position the U.S. must invest in promoting its attractiveness\u2026 change perception and position the U.S. as a welcoming destination.\u201d<\/p>\n\n\n\n

The report highlights a major opportunity ahead, as the U.S. prepares to co-host global football events in 2026, expected to attract about 1.24 million international visitors.<\/p>\n\n\n\n

Meanwhile, countries in Asia-Pacific, led by China, are rapidly expanding. China\u2019s tourism sector grew by 9.9 percent, contributing $1.75 trillion to GDP.<\/p>\n\n\n\n

Jason Wynn noted, \u201cthe U.S. Travel & Tourism sector continues to demonstrate remarkable resilience\u2026 With the U.S. set to host a series of global events through 2028, we have an extraordinary opportunity to welcome new visitors.\u201d<\/p>\n\n\n\n

WTTC says future growth will depend on stronger promotion, investment, and improving the country\u2019s global image.<\/p>\n\n\n\n

\"\"
The United States remained the largest Travel & Tourism market in the world in 2025 but is losing market share according to the World Travel & Tourism Council\u2019s (WTTC) latest Economic Impact Research.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

The United States remains the world\u2019s largest travel and tourism market, but new data shows it is beginning to lose ground to faster-growing destinations.<\/p>\n","protected":false},"author":3,"featured_media":2000108933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[151,101],"byline":[170],"hashtag":[],"class_list":["post-2000108931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-editors-choice","tag-internationl","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000108933,"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/aaaff.jpg","alt":"","caption":"The United States remained the largest Travel & Tourism market in the world in 2025 but is losing market share according to the World Travel & Tourism Council\u2019s (WTTC) latest Economic Impact Research.","mime_type":"image\/jpeg","width":1920,"height":1080,"sizes":{"thumbnail":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/aaaff.jpg","width":150,"height":84},"medium":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/aaaff.jpg","width":300,"height":169},"medium_large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/aaaff.jpg","width":768,"height":432},"large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/aaaff.jpg","width":1024,"height":576},"full":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/aaaff.jpg","width":1920,"height":1080}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000108931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=2000108931"}],"version-history":[{"count":1,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000108931\/revisions"}],"predecessor-version":[{"id":2000108937,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000108931\/revisions\/2000108937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000108933"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=2000108931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=2000108931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=2000108931"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=2000108931"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=2000108931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}