{"id":2000108837,"date":"2026-04-15T18:11:06","date_gmt":"2026-04-15T16:11:06","guid":{"rendered":"https:\/\/new.igihe.com\/?p=2000108837"},"modified":"2026-04-15T19:03:39","modified_gmt":"2026-04-15T17:03:39","slug":"rwanda-showcases-coffee-excellence-at-world-of-coffee-san-diego","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/rwanda-showcases-coffee-excellence-at-world-of-coffee-san-diego\/","title":{"rendered":"Rwanda showcases coffee excellence at World of Coffee San Diego"},"content":{"rendered":"\n<p>Held over three days, the exhibition provided a strategic platform for participants to strengthen their position in the U.S. market, the world\u2019s largest coffee importer. Rwandan exporters engaged directly with buyers, roasters, and importers, reinforcing existing partnerships while exploring new business opportunities.<\/p>\n\n\n\n<p>Rwanda\u2019s participation stood out during cupping sessions, where its coffees received strong recognition. Notably, an anaerobic natural-processed Rwandan coffee ranked among the top five out of 48 lots, highlighting the country\u2019s exceptional quality and growing competitiveness in the specialty coffee segment.<\/p>\n\n\n\n<p>The U.S. coffee market, valued at over $23 billion in 2025, continues to expand, particularly within the speciality segment. Rwandan coffees, renowned for their premium quality, traceability, and distinctive flavour profiles, align well with evolving consumer preferences for high-quality, sustainably sourced products.<\/p>\n\n\n\n<p>Although the event has concluded, its impact is already evident through increased visibility and new commercial prospects. Strengthening Rwanda\u2019s presence in the U.S. market could translate into higher export revenues and improved incomes for coffee producers.<\/p>\n\n\n\n<p>Rwanda\u2019s participation at World of Coffee San Diego reinforces its strategic approach to market diversification and positioning in high-value markets, underscoring the importance of global platforms in elevating the country\u2019s coffee profile worldwide.<\/p>\n\n\n\n<p>karirima@igihe.com<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.22-PM.jpeg\" alt=\"\" class=\"wp-image-2000108850\"\/><figcaption class=\"wp-element-caption\">Rwanda reaffirmed its presence on the global coffee stage last week at the World of Coffee San Diego, held in the United States.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"595\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.23-PM.jpeg\" alt=\"\" class=\"wp-image-2000108849\"\/><figcaption class=\"wp-element-caption\">The National Agricultural Export Development Board (NAEB), represented by its Chief Executive Officer, Bizimana Claude, led a delegation of Rwandan coffee exporters to the premier industry event.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"613\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.24-PM.jpeg\" alt=\"\" class=\"wp-image-2000108848\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"772\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.25-PM.jpeg\" alt=\"\" class=\"wp-image-2000108847\"\/><figcaption class=\"wp-element-caption\">Rwandan exporters engaged directly with buyers, roasters, and importers, reinforcing existing partnerships while exploring new business opportunities.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"652\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.26-PM.jpeg\" alt=\"\" class=\"wp-image-2000108846\"\/><figcaption class=\"wp-element-caption\">Rwanda\u2019s participation stood out during cupping sessions, where its coffees received strong recognition.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.26-PM-1.jpeg\" alt=\"\" class=\"wp-image-2000108845\"\/><figcaption class=\"wp-element-caption\">The cupping competition evaluates coffee through blind tasting by professional cuppers who assess aroma, acidity, body, and flavour complexity.\u00a0<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1121\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.28-PM.jpeg\" alt=\"\" class=\"wp-image-2000108844\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1489\" height=\"1600\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.29-PM.jpeg\" alt=\"\" class=\"wp-image-2000108843\"\/><figcaption class=\"wp-element-caption\">NAEB CEO Bizimana Claude engages in one-on-one discussions with coffee buyers and stakeholders during the World of Coffee San Diego exhibition, strengthening trade connections and exploring new market opportunities.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.30-PM.jpeg\" alt=\"\" class=\"wp-image-2000108842\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"1334\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.32-PM.jpeg\" alt=\"\" class=\"wp-image-2000108841\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.33-PM.jpeg\" alt=\"\" class=\"wp-image-2000108840\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1073\" height=\"1341\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.34-PM.jpeg\" alt=\"\" class=\"wp-image-2000108839\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"1405\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.35-PM.jpeg\" alt=\"\" class=\"wp-image-2000108838\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rwanda reaffirmed its presence on the global coffee stage last week at the World of Coffee San Diego, held in the United States. The National Agricultural Export Development Board (NAEB), represented by its Chief Executive Officer, Bizimana Claude, led a delegation of Rwandan coffee exporters to the premier industry event.<\/p>\n","protected":false},"author":131,"featured_media":2000108847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"byline":[2285],"hashtag":[],"class_list":["post-2000108837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","byline-karirima-a-ngarambe-8"],"bylines":[{"id":2285,"name":"Karirima A. Ngarambe","slug":"karirima-a-ngarambe-8","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"contributors":[{"id":2285,"name":"Karirima A. Ngarambe","slug":"karirima-a-ngarambe-8","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"featured_image":{"id":2000108847,"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.25-PM.jpeg","alt":"","caption":"","mime_type":"image\/jpeg","width":750,"height":772,"sizes":{"thumbnail":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.25-PM.jpeg","width":146,"height":150},"medium":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.25-PM.jpeg","width":291,"height":300},"medium_large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.25-PM.jpeg","width":750,"height":772},"large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.25-PM.jpeg","width":750,"height":772},"full":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-15-at-4.55.25-PM.jpeg","width":750,"height":772}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000108837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=2000108837"}],"version-history":[{"count":1,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000108837\/revisions"}],"predecessor-version":[{"id":2000108857,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000108837\/revisions\/2000108857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000108847"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=2000108837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=2000108837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=2000108837"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=2000108837"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=2000108837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}