{"id":2000107339,"date":"2026-04-02T19:38:10","date_gmt":"2026-04-02T17:38:10","guid":{"rendered":"https:\/\/new.igihe.com\/?p=2000107339"},"modified":"2026-04-02T19:38:11","modified_gmt":"2026-04-02T17:38:11","slug":"rwandan-women-traders-expand-horizons-through-uk-market-exposure","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/rwandan-women-traders-expand-horizons-through-uk-market-exposure\/","title":{"rendered":"Rwandan women traders expand horizons through UK market exposure"},"content":{"rendered":"\n

The tour ran from March 25 to March 28, 2026, and included women involved in horticulture, as well as coffee production. <\/p>\n\n\n\n

During the trip, participants visited markets in London and Birmingham, learning about how international markets operate, customer preferences, the requirements for exporting products, and networking opportunities, all designed to strengthen their business knowledge and expand their trade.<\/p>\n\n\n\n

Gisele Umuhoza, programme management adviser for ITC SheTrades, highlighted that the study tour enhances women entrepreneurs\u2019 market access and boosts their businesses.<\/p>\n\n\n\n

\u201cBy connecting women exporters with buyers and traders, we are creating tangible opportunities for these entrepreneurs to grow,\u201d she said.<\/p>\n\n\n\n

Rwandan High Commissioner to UK, Johnston Busingye, emphasized that the initiative aligns with Rwanda-UK trade cooperation.<\/p>\n\n\n\n

\u201cThe UK remains a key trade partner with Rwanda, and programs like SheTrades complement our economic cooperation policies, offering meaningful opportunities to expand trade relations. We are thrilled to see women entrepreneurs taking the lead, showcasing the quality of Rwandan coffee and other products, while building new partnerships with UK buyers.\u201d<\/p>\n\n\n\n

Meanwhile, in collaboration with the National Agricultural Export Development Board (NAEB), 20 Rwandan women traders participated in the International Food and Drink Event (IFE) in London from March 30 to April 1, 2026. The event provided international exposure for Rwandan coffee and other agricultural products.<\/p>\n\n\n\n

Janet Basiima, Division Manager of Export Market Development and Innovation Division at the National Agricultural Export Board (NAEB) explained that these initiatives aim to support women-led businesses.<\/p>\n\n\n\n

\u201cBy helping women entrepreneurs access key markets like the UK, we not only promote Rwandan coffee and other products but also strengthen relationships and partnerships that help meet international market demands,\u201d she said.<\/p>\n\n\n\n

Connecting Rwandan women entrepreneurs to buyers through the SheTrades program creates opportunities for export growth while contributing to Rwanda\u2019s overall economic advancement.<\/p>\n\n\n\n

\n
\"\"
A group of 15 Rwandan women traders explored market trends and export opportunities during a study tour across London and Birmingham.<\/figcaption><\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"
Rwandan High Commissioner to UK, Johnston Busingye, emphasized that the initiative aligns with Rwanda-UK trade cooperation. <\/figcaption><\/figure>\n\n\n\n
\"\"
By connecting with UK buyers, Rwandan women entrepreneurs are building partnerships that could drive long-term export growth.<\/figcaption><\/figure>\n\n\n\n
\"\"
The SheTrades initiative is opening doors for Rwandan women by linking them directly with international buyers and trade networks.<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Through its SheTrades program, the International Trade Centre (ITC) took 15 Rwandan women entrepreneurs on a study tour to the United Kingdom, aiming to equip them with skills and connect them to international markets.<\/p>\n","protected":false},"author":3,"featured_media":2000107344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[151,69],"byline":[170],"hashtag":[],"class_list":["post-2000107339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-editors-choice","tag-homehighlights","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000107344,"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/a5.jpg","alt":"","caption":"A group of 15 Rwandan women traders explored market trends and export opportunities during a study tour across London and Birmingham.","mime_type":"image\/jpeg","width":1000,"height":417,"sizes":{"thumbnail":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/a5.jpg","width":150,"height":63},"medium":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/a5.jpg","width":300,"height":125},"medium_large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/a5.jpg","width":768,"height":320},"large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/a5.jpg","width":1000,"height":417},"full":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/a5.jpg","width":1000,"height":417}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000107339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=2000107339"}],"version-history":[{"count":1,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000107339\/revisions"}],"predecessor-version":[{"id":2000107345,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000107339\/revisions\/2000107345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000107344"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=2000107339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=2000107339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=2000107339"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=2000107339"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=2000107339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}