{"id":2000107197,"date":"2026-04-01T17:11:00","date_gmt":"2026-04-01T15:11:00","guid":{"rendered":"https:\/\/new.igihe.com\/?p=2000107197"},"modified":"2026-04-01T15:34:40","modified_gmt":"2026-04-01T13:34:40","slug":"hong-kong-sets-course-to-become-leading-global-tourism-destination-again","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/hong-kong-sets-course-to-become-leading-global-tourism-destination-again\/","title":{"rendered":"Hong Kong sets course to become leading global tourism destination again"},"content":{"rendered":"\n<p>A recent report by the World Travel &amp; Tourism Council shows that while the city\u2019s tourism sector has made a strong comeback, there is still room to attract a more diverse range of international visitors. <\/p>\n\n\n\n<p>In 2025, Hong Kong welcomed an estimated 50.3 million tourists, down 22.9% from the 2018 peak of 65.3 million, but the industry has rebounded to nearly pre-pandemic levels.<\/p>\n\n\n\n<p>Tourism remains a key pillar of the city\u2019s economy, contributing over $56 billion and supporting more than half a million jobs. <\/p>\n\n\n\n<p>However, the report notes that 76% of visitors currently come from Mainland China, highlighting the need to expand into new markets such as Southeast Asia, the Middle East, and India.<\/p>\n\n\n\n<p>The council recommends a renewed focus on long-haul travel, business tourism, and curated visitor experiences. <\/p>\n\n\n\n<p>From global conferences to cultural festivals, Hong Kong is being encouraged to reposition itself as more than just a shopping hub, offering richer and more diverse attractions to travelers.<\/p>\n\n\n\n<p>\u201cHong Kong remains a global powerhouse, defined by world-class infrastructure and a unique cultural DNA that bridges East and West,\u201d said Gloria Guevara. She emphasized that with strong partnerships and clear strategy, the city is \u201creclaiming its rightful place as a premier global destination.\u201d<\/p>\n\n\n\n<p>Government backing is also playing a major role, with significant investment planned to boost tourism marketing, events, and international connectivity. <\/p>\n\n\n\n<p>Combined with its growing aviation capacity and strategic location, Hong Kong appears well-positioned to compete once again on the global stage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/honh.jpg\" alt=\"\" class=\"wp-image-2000107198\"\/><figcaption class=\"wp-element-caption\">New World Travel &#038; Tourism Council (WTTC) research  has revealed that Hong Kong, a Special Administrative Region of China, can re-establish itself as a go-to destination for international travellers by investing in key source markets. <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hong Kong is setting its sights on reclaiming its position as one of the world\u2019s leading travel destinations, following new research highlighting both its recovery and untapped potential.<\/p>\n","protected":false},"author":3,"featured_media":2000107199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[151],"byline":[160],"hashtag":[],"class_list":["post-2000107197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-editors-choice","byline-theophile-niyitegeka"],"bylines":[{"id":160,"name":"Th\u00e9ophile Niyitegeka","slug":"theophile-niyitegeka","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":3}],"contributors":[{"id":160,"name":"Th\u00e9ophile Niyitegeka","slug":"theophile-niyitegeka","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":3}],"featured_image":{"id":2000107199,"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/04\/san.jpg","alt":"","caption":"New World Travel & Tourism Council (WTTC) research  has revealed that Hong Kong, a Special Administrative Region of China, can re-establish itself as a go-to destination for international travellers by investing in key source markets. 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