According to the TAT, the initiative leverages influencer marketing to convert online engagement into real-world travel, laying the foundation for sustainable tourism and distributing revenue to grassroots economies across the country.<\/p>\n\n\n\n
TAT Governor Thapanee Kiatphaibool emphasized that the tourism industry is currently facing significant pressure from global energy price volatility, largely fueled by geopolitical tensions in the Middle East.<\/p>\n\n\n\n
Thapanee said rising aviation and transport expenses have notably shifted consumer behavior, leading to a decline in long-haul travel and stricter budget controls.<\/p>\n\n\n\n
The campaign seeks to turn this challenge into an opportunity to restructure Thai tourism by aligning it with a modern era that prioritizes sustainability, energy conservation, and the true value of travel experiences, she said in a statement.<\/p>\n\n\n\n
In addition to the domestic market, the TAT said the campaign also actively targets short-haul international tourists.<\/p>\n\n\n\n
A key focus is on visitors from Malaysia, Singapore and Indonesia, as these neighboring countries provide cross-border travelers to southern Thailand, a region currently undergoing recovery after last year’s severe flooding.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Tourism Authority of Thailand (TAT) on Monday launched a new campaign aimed at encouraging short-distance, low-energy travel to help the tourism-reliant nation navigate through the global energy crisis.<\/p>\n","protected":false},"author":3,"featured_media":2000106976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[101],"byline":[235],"hashtag":[],"class_list":["post-2000106975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-internationl","byline-xinhua"],"bylines":[{"id":235,"name":"Xinhua","slug":"xinhua","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":80}],"contributors":[{"id":235,"name":"Xinhua","slug":"xinhua","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":80}],"featured_image":{"id":2000106976,"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/03\/yi.jpg","alt":"","caption":"","mime_type":"image\/jpeg","width":1000,"height":563,"sizes":{"thumbnail":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/03\/yi.jpg","width":150,"height":84},"medium":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/03\/yi.jpg","width":300,"height":169},"medium_large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/03\/yi.jpg","width":768,"height":432},"large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/03\/yi.jpg","width":1000,"height":563},"full":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/03\/yi.jpg","width":1000,"height":563}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000106975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=2000106975"}],"version-history":[{"count":1,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000106975\/revisions"}],"predecessor-version":[{"id":2000106977,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000106975\/revisions\/2000106977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000106976"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=2000106975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=2000106975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=2000106975"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=2000106975"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=2000106975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}