{"id":2000102950,"date":"2026-02-23T16:45:18","date_gmt":"2026-02-23T14:45:18","guid":{"rendered":"https:\/\/new.igihe.com\/?p=2000102950"},"modified":"2026-02-23T16:45:21","modified_gmt":"2026-02-23T14:45:21","slug":"rwandas-creative-sector-gets-digital-boost-with-launch-of-murika","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/rwandas-creative-sector-gets-digital-boost-with-launch-of-murika\/","title":{"rendered":"Rwanda\u2019s creative sector gets digital boost with launch of \u2018MURIKA\u2019"},"content":{"rendered":"\n

As Rwanda\u2019s creative economy continues to grow, the platform addresses long-standing barriers including low visibility, fragmented networks, unpaid opportunities, and lack of trusted professional infrastructure.<\/p>\n\n\n\n

Developed in partnership with the Ministry of Youth and Arts, L\u2019Espace, KinaRwanda, and the Swiss Agency for Development and Cooperation (SDC), MURIKA represents an important step in building long-term digital infrastructure for Rwanda\u2019s creative economy.<\/p>\n\n\n\n

Supporting professional growth and opportunities<\/strong><\/h3>\n\n\n\n

Built as a structured ecosystem rather than a social network, MURIKA brings together verified creative profiles, professional portfolios, transparent opportunity listings, collaboration spaces, and practical industry resources.<\/p>\n\n\n\n

The platform enables creatives to showcase their work professionally, connect with clients and collaborators, and access knowledge on pricing, intellectual property, contracts, and career development.<\/p>\n\n\n\n

By creating trusted professional infrastructure, MURIKA helps move creative work from informal activity to sustainable, income-generating careers.<\/p>\n\n\n\n

Malik Shaffy, Managing Director of KinaRwanda, welcomed the platform as an important development for the industry.<\/p>\n\n\n\n

\u201cFor a long time, talent has been everywhere, but opportunities and visibility haven\u2019t been organized. MURIKA changes that. It gives creatives a place to be seen, trusted, and get paid. It gives clients a direct path to verified talent, and this is how we grow a creative economy that pays,\u201d he said.<\/p>\n\n\n\n

Creative professionals also say the platform will help strengthen the industry.<\/p>\n\n\n\n

David Sindambiwe, a Rwandan visual creative said, \u201cMURIKA creates a professional space where my fellow creatives and I can showcase our work and connect with real opportunities. The resources will also help us build structure, trust, and visibility, which are essential for us to grow sustainable careers in our industry.\u201d<\/p>\n\n\n\n

Now live<\/strong><\/h3>\n\n\n\n

The platform is currently in its beta phase, allowing creatives, clients, and institutions to join, explore features, and provide feedback to help refine the platform.<\/p>\n\n\n\n

MURIKA is now open to creatives, clients, institutions, and partners across Rwanda, via http:\/\/www.murika.rw\/<\/a><\/p>\n\n\n\n

The team encourages users to share feedback directly through the platform\u2019s social media channels, including Instagram [https:\/\/www.instagram.com\/murika.rw<\/a>]  and X\/Twitter [https:\/\/x.com\/murikarw__<\/a>].<\/p>\n\n\n\n

More information is available at www.murika.rw<\/a><\/p>\n\n\n\n

\n
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The platform addresses long-standing barriers including low visibility. <\/figcaption><\/figure>\n\n\n\n
\"\"
The platform was developed in partnership with the Ministry of Youth and Arts, L\u2019Espace, KinaRwanda, and the Swiss Agency for Development and Cooperation (SDC). <\/figcaption><\/figure>\n\n\n\n
\"\"
MURIKA brings together verified creative profiles, professional portfolios, transparent opportunity listings, collaboration spaces, and practical industry resources.<\/figcaption><\/figure>\n\n\n\n
\"\"
The platform enables creatives to showcase their work professionally.<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

MURIKA, Rwanda\u2019s new digital platform for the creative sector, officially launched on Friday, providing the country\u2019s first structured digital ecosystem designed to help creatives build professional careers, access real opportunities, and connect with clients, collaborators, and institutions.<\/p>\n","protected":false},"author":3,"featured_media":2000102953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[75],"byline":[170],"hashtag":[],"class_list":["post-2000102950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-culture","tag-homenews","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000102953,"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/02\/3.jpg","alt":"","caption":"MURIKA brings together verified creative profiles, professional portfolios, transparent opportunity listings, collaboration spaces, and practical industry resources.","mime_type":"image\/jpeg","width":1000,"height":508,"sizes":{"thumbnail":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/02\/3.jpg","width":150,"height":76},"medium":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/02\/3.jpg","width":300,"height":152},"medium_large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/02\/3.jpg","width":768,"height":390},"large":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/02\/3.jpg","width":1000,"height":508},"full":{"url":"https:\/\/new.igihe.com\/english\/wp-content\/uploads\/2026\/02\/3.jpg","width":1000,"height":508}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000102950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=2000102950"}],"version-history":[{"count":1,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000102950\/revisions"}],"predecessor-version":[{"id":2000102956,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2000102950\/revisions\/2000102956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000102953"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=2000102950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=2000102950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=2000102950"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=2000102950"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=2000102950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}