{"id":17020,"date":"2014-10-24T02:08:39","date_gmt":"2014-10-24T02:08:39","guid":{"rendered":"https:\/\/new.igihe.com\/us-automaker-ford-starts-luxury-lincoln-sales-in\/"},"modified":"2014-10-24T02:08:16","modified_gmt":"2014-10-24T02:08:16","slug":"us-automaker-ford-starts-luxury-lincoln-sales-in","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/us-automaker-ford-starts-luxury-lincoln-sales-in\/","title":{"rendered":"US automaker Ford starts luxury Lincoln sales in China"},"content":{"rendered":"
\"\"<\/figure>\n

{US automaker Ford has launched its first vehicles under the luxury Lincoln brand in China, the company said, as it seeks to make inroads into a market dominated by German cars.
\n}<\/p>\n

Ford announced in April that it would begin Lincoln sales in China in the autumn, adding to its other passenger car and commercial vehicle offerings in the country — the world’s largest auto market.<\/p>\n

Lincoln on Thursday launched a mid-sized sedan, the MKZ, priced from 315,800 yuan to 395,800 yuan ($51,770 to $64,885), according to a news release.<\/p>\n

It also started offering the MKC, a small utility vehicle, for 339,800 yuan to 438,800 yuan, the release said.<\/p>\n

Both were designed for the Chinese market, it added.<\/p>\n

Management consulting firm McKinsey has estimated that German automakers — including Audi, BMW, Mercedes and Volkswagen — account for 80 percent of the “premium” market in China, which it defines as cars costing upwards of 200,000 yuan.<\/p>\n

Chairman and chief executive officer of Ford China, John Lawler, said the start of Lincoln sales marked a “significant” step.<\/p>\n

“We now will begin serving luxury customers in China,” he said in the release.<\/p>\n

Lincoln will launch three more vehicles in China by 2016: a mid-sized utility vehicle, a full-size sedan and a large SUV, according to the statement.<\/p>\n

Ford plans to open specialised Lincoln stores in Shanghai, Beijing and the eastern city of Hangzhou early next month, to be followed by five more locations by year-end, it said.<\/p>\n

It aims to have 60 Lincoln stores in 50 Chinese cities by 2016.<\/p>\n

Ford sold 813,412 vehicles in China during the first nine months of the year, up 26 percent from the same period last year, according to the company.<\/p>\n

Its US rival General Motors (GM) is also trying to beef up luxury sales in China with its Cadillac brand.<\/p>\n

GM launched a Chinese-produced luxury sedan, the XTS, in the country last year and is steadily adding more vehicles to its Cadillac range.<\/p>\n

{{AFP, FRANCE 24 }}<\/p>\n","protected":false},"excerpt":{"rendered":"

{US automaker Ford has launched its first vehicles under the luxury Lincoln brand in China, the company said, as it seeks to make inroads into a market dominated by German cars. } Ford announced in April that it would begin Lincoln sales in China in the autumn, adding to its other passenger car and commercial […]<\/p>\n","protected":false},"author":3,"featured_media":2000054651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[75],"byline":[170],"hashtag":[],"class_list":["post-17020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-homenews","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000054651,"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton17020.jpg","alt":"","caption":"","mime_type":"image\/jpeg","width":0,"height":0,"sizes":{"thumbnail":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton17020.jpg","width":1,"height":1},"medium":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton17020.jpg","width":1,"height":1},"medium_large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton17020.jpg","width":1,"height":1},"large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton17020.jpg","width":1,"height":1},"full":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton17020.jpg","width":0,"height":0}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/17020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=17020"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/17020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000054651"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=17020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=17020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=17020"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=17020"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=17020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}