I feel incredibly lucky that I managed to jump on board the path of building a startup. Having hit upon a product that solved a key pain for many people, Buffer has grown rather fast. The team is now 25 people and we\u2019ve just crossed $4M ARR.<\/p>\n
When I reflect on how quickly things happened and what it has required of me, the first thing that comes to mind is Paul Graham\u2018s essay entitled How to Make Wealth. In particular, this part resonates with me:<\/p>\n
“You can think of a startup as a way to compress your whole working life into a few years. Imagine the stress of working for the Post Office for fifty years. In a startup you compress all this stress into three or four years.”<\/p>\n
There\u2019s a lot to learn if you aspire to build a startup. I have thoroughly enjoyed the journey, and I can only recommend it to others. I can\u2019t think of a better way to lead a fulfilling life. Here are 6 suggestions I have if you happen to be getting started along this road.<\/p>\n
{{1. Experiment (lots)}}<\/p>\n
\u201cIf you\u2019re not already doing a side project, I\u2019d recommend starting one. Although they can complicate your schedule and make life busier, they are one of the few consistent keys I\u2019ve observed in almost anyone who has impressive accomplishments.\u201d – Scott Young<\/p>\n
I\u2019ve mentioned previously that the Internet is littered with my past attempts to create a successful startup. Even before I knew I truly wanted to build a startup, I played around with countless side projects and they are spread across the web, too.<\/p>\n
I think there is often a misconception that to be successful you need to focus and put all your eggs in one basket. That\u2019s not how it happened for me. I tried a ton of different things, and I started Buffer on the side while working full-time as a freelance developer. The key is to focus once you have something that works, that gains traction and people love. Until then, I say experiment away.<\/p>\n
{{2. Stay inspired}}<\/p>\n
\u201cPeople often say that motivation doesn\u2019t last. Well, neither does bathing \u2013 that\u2019s why we recommend it daily.\u201d – Zig Ziglar<\/p>\n
Looking back to the early days of my first startup attempt, I think something that kept me going was that I continually read books about startups and entrepreneurs and watched as many interviews of founders as I could find. In fact, I was especially humbled to be invited to share my story on Mixergy precisely because I have watched tens of interviews by Andrew Warner and they always inspired me to keep pushing forward.<\/p>\n
It\u2019s true that at some point you have to stop soaking up the motivation and actually get to work. However, I think a lot of people underestimate how powerful it can be to be take in the learnings of others. Especially in the early days when you might not necessarily be surrounded by others trying to do startups, I think staying inspired in this way can plant that spark inside to help you make it happen.<\/p>\n
Related: 5 Simple Hacks to Make Your Content Way More Shareable<\/p>\n
{{3. Travel the world and move
\n}}<\/p>\n
\u201cTravel is fatal to prejudice, bigotry, and narrow-mindedness.\u201d – Mark Twain<\/p>\n
Travel is something that I always thought would be fun, and I never imagined the impact it could have for me. From simply moving a hundred miles from my hometown of Sheffield to Birmingham in the UK, to then traveling several continents and living in San Francisco, Hong Kong and Tel Aviv, I\u2019ve been extremely lucky to have experienced completely different cultures and meet great people.<\/p>\n
I truly believe that if you choose to travel you\u2019re immediately much more likely to succeed with whatever you are trying to do. Leaving what you know and stepping into uncertainty, you naturally become more open-minded and create new opportunities for yourself.<\/p>\n
Interestingly, many have an attachment to their hometown and want to be there in order to help their town and others who live there. My belief is that you can do a lot more to help your hometown if you make the decision to leave. I\u2019ve never once heard someone regretting their decision to travel
\n.{{
\n4. Choose your friends wisely}}<\/p>\n
\u201cYou are the average of the five people you spend the most time with.\u201d – Jim Rohn<\/p>\n
One of the most interesting side effects of moving and traveling a lot has been that in every new place I have settled in, I have had the chance to rethink every part of my life. I reflect on what kind of place I want to live, how close I want to be to all amenities, what routine I want to adopt and even who I want to hang out around.<\/p>\n
The clear example of the power of adjusting your group of friends is that your friends probably aren\u2019t all entrepreneurs. The thing with doing a startup is that it\u2019s an unusual path and one where there are far more reasons it can go wrong than can go right. If you truly want to succeed, surrounding yourself with other optimists is one sure way to have much better odds. The cool thing is, these are really fun people to be around.<\/p>\n
I strive every day to meet (and hire) more people I can learn from.<\/p>\n
5.{{ Stay laser-focused on building something people want}}<\/p>\n
\u201cIn nearly every failed startup, the real problem was that customers didn\u2019t want the product.\u201d – Paul Graham<\/p>\n
It\u2019s easy to get distracted when you begin your startup endeavors. You might take a look around and assume you need to incorporate, or raise funding, or countless other things that everyone seems to do.<\/p>\n
In my experience, all that really matters is to try and find a real problem to solve. What it comes down to is whether you have hit product\/market fit. If you have, you\u2019ll know it, and you\u2019ll start to get traction.<\/p>\n
If what you\u2019ve built isn\u2019t working, keep experimenting with new ideas.<\/p>\n
6. {{Be open and vocal}}<\/p>\n
\u201cIf you have an apple, and I have an apple, and we swap, we each still only have one apple. But if you have an idea and I have an idea and we swap, we each have two ideas.\u201d \u2013 George Bernard Shaw<\/p>\n
Before Buffer, I had a few previous startup ideas that weren\u2019t too successful. One of the things that is easier to reflect on in hindsight is that luckily during that time I was Tweeting, blogging, going along to events and generally getting to know a lot of people.<\/p>\n
When people ask me what my initial marketing was to get Buffer started, the truth I have to share is that my marketing consisted of sharing the idea with the 1,700 Twitter followers I had at the time. I attribute my previous openness to the fact that I had these followers to help me get Buffer started. As a result, I completely agree with Leah Bursque\u2019s advice:<\/p>\n
\u201cTalk to every single person you meet about your idea. Talk until they tell you to shut up. Discover new questions and patterns so you can test and refine your idea. Then find more people to talk to.\u201d<\/p>\n
What advice would you give to an aspiring startup founder? <\/p>\n
entrepreneur.com<\/p>\n","protected":false},"excerpt":{"rendered":"
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