{"id":15416,"date":"2014-07-18T03:59:59","date_gmt":"2014-07-18T03:59:59","guid":{"rendered":"https:\/\/new.igihe.com\/french-group-buys-40-shares-in-east-africa-diary\/"},"modified":"2014-07-18T03:59:35","modified_gmt":"2014-07-18T03:59:35","slug":"french-group-buys-40-shares-in-east-africa-diary","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/french-group-buys-40-shares-in-east-africa-diary\/","title":{"rendered":"French Group Buys 40% Shares in East Africa Diary Giant"},"content":{"rendered":"<p>{{French food group Danone said it was buying a 40 percent stake in Brookside, East Africa&#8217;s top dairy producer, as part of plans to expand in new markets while growth is weak in Europe and the economy slows in China.}}<\/p>\n<p>The deal, whose financial terms were not disclosed, was sealed with the controlling Kenyatta family, relatives of Kenya President Uhuru Kenyatta, and will boost Danone&#8217;s earnings, Emmanuel Marchant, vice-president for corporate development, told Reuters by phone on Friday.<\/p>\n<p>Africa in recent years has become a major area of expansion for Danone and other global consumer product companies such as Unilever, Nestle, Pernod Ricard and Diageo, attracted by the spending power of a growing middle class.<\/p>\n<p>&#8220;Africa is an important new frontier for Danone for years to come &#8230; We can grow organically but also through acquisitions &#8230; We continue to look for nice opportunities,&#8221; Marchant said.<\/p>\n<p>The deal with Brookside, which had 2013 sales of around 130 million euros ($176 million) and has a share of about 40% of Kenya&#8217;s dairy market, gives Danone access to the largest milk collection network in East Africa with over 140,000 farmers and a distribution network of more than 200,000 outlets.<\/p>\n<p>&#8220;It&#8217;s a sensible, long-term investment,&#8221; Jefferies analyst Alex Howson said. But he did not expect the deal to add to Danone&#8217;s earnings in the short term, however, saying that consumption in the region is relatively low and margins are thin.<\/p>\n<p>Founded in 1993 in Kenya, Brookside sells a range of products from fresh and powdered milk to yoghurt and butter and also exports to Uganda and Tanzania.<\/p>\n<p>Danone, which generates 60 percent of its turnover in emerging countries, has invested more than a billion euros in Africa over the past two years. <\/p>\n<p>Last year the owner of yoghurt brands such as Activia and Actimel bought a 49% stake in Fan Milk International, a west African producer of frozen dairy products and juices with sales of 120 million euros. <\/p>\n<p>Danone also paid 550 million euros to take control of Morocco&#8217;s top dairy firm, Centrale Laitiere. <\/p>\n<p>Dubai equity firm Abraaj Group, which is Danone&#8217;s partner in the Fan Milk venture, is also a longtime investor in Brookside and keeps a 10% stake. <\/p>\n<p>The Kenyatta family, which before the deal owned a 90 percent stake, will retain the rest of the capital.<\/p>\n<p>The Kenyatta family business is one of the biggest in Africa, including land holdings, hotels, media and a stake in a bank. <\/p>\n<p>It was created in the 1960s and 1970s when Kenya&#8217;s first president, Jomo Kenyatta, acquired land across the country.<\/p>\n<p>Africa has become a battleground for consumer companies hoping to offset weakness in Europe and more recently slowing growth in Asia&#8217;a emerging markets. <\/p>\n<p>Danone makes 60 percent of its global revenue in dairy, a sector hit by a spike in milk prices and weak consumer spending in austerity-hit Europe, where the group last month announced plans to shut three plants in Italy, Germany and Hungary. <\/p>\n<p>Danone is also trying to rebuild its positions in the high-margin baby food division in China after an infant formula product recall in Asia last year hit sales.<\/p>\n<p>Danone shares were down 0.4 percent 55.98 euros in Paris.<\/p>\n<p>($1 = 0.7395 Euros)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>{{French food group Danone said it was buying a 40 percent stake in Brookside, East Africa&#8217;s top dairy producer, as part of plans to expand in new markets while growth is weak in Europe and the economy slows in China.}} The deal, whose financial terms were not disclosed, was sealed with the controlling Kenyatta family, 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