{{IBM\u2019s staff will sell Apple devices to its business customers, and the two companies will work together to develop applications tailored to work with IBM\u2019s data analytics and cloud services, the companies said in a statement today. }} <\/p>\n
Apple also will offer customer-service support for the apps.<\/p>\n
The partnership helps Apple pursue a bigger slice of the market for corporate users of smartphones and tablets. <\/p>\n
Working with its erstwhile foe may also help Armonk, New York-based IBM chase other technology giants \u2014 including Apple \u2014 that have done a better job seizing on the mobile-computing boom.<\/p>\n
\u201cThis is a shot in the arm for IBM and a great validation of Apple in the enterprise space, where they already are a huge success,\u201d Aaron Levie, chief executive officer of cloud-storage company Box Inc., said in an interview.<\/p>\n
With the deal, Apple gains a large sales force that will push its mobile devices to companies, while IBM, whose sales have been stagnating, adds the cachet of being partners with one of the best known and most popular consumer-electronics brands.<\/p>\n
\u201cWe really recognized almost simultaneously that we could be uniquely helpful to one another\u2019s strategy and that there was literally no overlap,\u201d Bridget Van Kralingen, IBM\u2019s senior vice president of global business services, said in an interview. \u201cIt\u2019s moved incredibly quickly and smoothly.\u201d<\/p>\n
{{Business Customers}}<\/p>\n
The success of the iPhone and iPad has helped Apple gain more traction with business customers that had long shunned the company in favor of machines running Microsoft Corp.\u2019s Windows software. <\/p>\n
Deutsche Bank AG has almost 20,000 iPhones, while Siemens AG has 30,000 iPhones, Apple said in April.<\/p>\n
Employees at more than 98 percent of Fortune 500 companies are using the iPhone or iPad for their work, the company said. To gain more customers, Apple has been adding new security and software tools for makers of business software.<\/p>\n
Apple and rival Samsung Electronics Co. are seeking to further displace BlackBerry Ltd., which once held a strong grip on the corporate market. Shares of BlackBerry fell 3.4 percent to $10.92 in late trading after Apple\u2019s deal with IBM was announced.<\/p>\n
{adapted from Bloomberg}<\/p>\n","protected":false},"excerpt":{"rendered":"
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