{{Bharti Airtel, a leading telecommunications service provider with operations in 20 countries across Asia and Africa and neXva, Inc. a global provider of white branded app stores announced a major strategic initiative to launch Airtel branded mobile app stores in Africa.}} <\/p>\n
Under this agreement, neXva will provide Airtel Africa with a full app store ecosystem for each of the 17 countries in Africa. <\/p>\n
The app store is deployed through a customized website, mobile website and Android app as well as a developer portal for the localization of the app store to make it relevant in each of Airtel\u2019s unique markets. <\/p>\n
Andre Beyers, Chief Marketing Officer for Airtel Africa commented. \u201cWe want to bring locally relevant mobile applications to our customers as well as continue driving local application development through supporting Africa\u2019s talented developers. <\/p>\n
We selected neXva because of their robust technology offering and the ability to allow local developers to monetize their content. We realize that localization is key to the success of Airtel\u2019s app stores in Africa.\u201d<\/p>\n
\u201cBringing neXva\u2019s app store platform to all 17 of the Airtel Africa markets is a great opportunity for neXva, \u201csaid Brian J. Friedman, co-founder and CEO of neXva. <\/p>\n
\u201cDeploying our app store platform along with a highly curated selection of content will, for the first time, bring relevant, localized apps to Airtel\u2019s 70 million subscribers in Africa. <\/p>\n
Localized content combined with our direct connection to the Airtel Africa markets brings a unique opportunity for local and international developers and content providers to monetize their content through neXva\u2019s neXpayer\u2122 operator billing API that enables content purchases through the mobile wallet.\u201d<\/p>\n
The neXva powered Airtel app stores consist of free and premium applications and will be available for all feature phones and smartphones. <\/p>\n
The stores feature \u201cone-click\u201d billing that enables Airtel\u2019s customers to purchase apps through their operator billing as well as neXva\u2019s neXpayer\u2122 technology that enables in-app purchases and subscription billing.<\/p>\n
\u201cApp stores already exist in these markets but lack the ability to be local; homegrown talent cannot shine,\u201d said Shaun Zelber, co-founder and COO of neXva. <\/p>\n
\u201cWe enable Airtel to give regional developers the ability to distribute and monetize their apps for local audiences. <\/p>\n
Our app store ecosystem enables local champions to have their content alongside the successful international apps that are all must haves in an app store.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
{{Bharti Airtel, a leading telecommunications service provider with operations in 20 countries across Asia and Africa and neXva, Inc. a global provider of white branded app stores announced a major strategic initiative to launch Airtel branded mobile app stores in Africa.}} Under this agreement, neXva will provide Airtel Africa with a full app store ecosystem […]<\/p>\n","protected":false},"author":2,"featured_media":2000052795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[75],"byline":[170],"hashtag":[],"class_list":["post-15081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-homenews","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000052795,"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton15081.jpg","alt":"","caption":"","mime_type":"image\/jpeg","width":0,"height":0,"sizes":{"thumbnail":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton15081.jpg","width":1,"height":1},"medium":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton15081.jpg","width":1,"height":1},"medium_large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton15081.jpg","width":1,"height":1},"large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton15081.jpg","width":1,"height":1},"full":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton15081.jpg","width":0,"height":0}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/15081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=15081"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/15081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000052795"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=15081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=15081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=15081"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=15081"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=15081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}