{{The value of the Manchester United brand has been damaged by a disappointing season according to a study by consultancy Brand Finance.}}<\/p>\n
They say United’s brand is worth $739m (\u00a3439m), down $98m on last year.<\/p>\n
That makes it the third most valuable football brand after Bayern Munich and Real Madrid.<\/p>\n
Real Madrid’s victory in the Champions League final on Saturday helped boost its brand value. The club already has the biggest sales of any football club.<\/p>\n
{{‘Solid footing’}}<\/p>\n
The authors say an improvement in the Spanish economy could help the club retain the top brand spot.<\/p>\n
And they add that “with arguably the finest player in the world in the shape of Ronaldo” and now a first Champions League title since 2002, “Real’s brand is back on a solid footing”.<\/p>\n
Gareth Bale helped Real Madrid win their 10th European Cup as they finally overcame neighbours Atletico Madrid in a compelling Champions League final in Lisbon.<\/p>\n
BBCsport<\/p>\n","protected":false},"excerpt":{"rendered":"
{{The value of the Manchester United brand has been damaged by a disappointing season according to a study by consultancy Brand Finance.}} They say United’s brand is worth $739m (\u00a3439m), down $98m on last year. That makes it the third most valuable football brand after Bayern Munich and Real Madrid. Real Madrid’s victory in the […]<\/p>\n","protected":false},"author":2,"featured_media":2000052374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[101],"byline":[170],"hashtag":[],"class_list":["post-14632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-internationl","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000052374,"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton14632.jpg","alt":"","caption":"","mime_type":"image\/jpeg","width":0,"height":0,"sizes":{"thumbnail":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton14632.jpg","width":1,"height":1},"medium":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton14632.jpg","width":1,"height":1},"medium_large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton14632.jpg","width":1,"height":1},"large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton14632.jpg","width":1,"height":1},"full":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/arton14632.jpg","width":0,"height":0}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/14632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=14632"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/14632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000052374"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=14632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=14632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=14632"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=14632"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=14632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}