{"id":1420,"date":"2011-12-25T04:41:17","date_gmt":"2011-12-25T04:41:17","guid":{"rendered":"https:\/\/new.igihe.com\/yahoo-facebook-deepen-integration\/"},"modified":"2011-12-25T04:40:00","modified_gmt":"2011-12-25T04:40:00","slug":"yahoo-facebook-deepen-integration","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/yahoo-facebook-deepen-integration\/","title":{"rendered":"Yahoo,Facebook Deepen Integration"},"content":{"rendered":"<p>{{Yahoo is deepening its integration with Facebook\u2019s online social network.<br \/>\nThe latest bond announced late Tuesday will enable Facebook users to share more of their activities on Yahoo\u2019s websites, including which stories they are reading.}}<\/p>\n<p>Yahoo has now announced that it would be extending the feature to 26 other parts of Yahoo\u2019s site, including U.S.-based entertainment experiences omg!, Yahoo! TV, Yahoo! Movies, and Yahoo! Games. <\/p>\n<p>By opting-in to the new feature, people can easily let their Facebook friends know what they\u2019re reading on Yahoo<\/p>\n<p>By tying more of its services to Facebook\u2019s popularity, Yahoo is hoping to give people more reasons to visit and stick around its website. Yahoo ultimately wants to sell more online advertising. <\/p>\n<p>That\u2019s an area where Facebook has been gaining ground as its website has emerged as a top Internet hangout.<\/p>\n<p>As Facebook has become more influential, Yahoo has been struggling to remain relevant among Web surfers and online advertisers.<\/p>\n<p>It\u2019s been a daunting challenge so far. Yahoo has gone through three different CEOs in the past four years while its revenue and stock price have drooped.<\/p>\n<p>The difficulties have prompted a board review that will culminate in a sale of all or part of the company.<\/p>\n<p>Yahoo has been pleased with the results of Facebook-sharing so far. Traffic to Yahoo\u2019s news section from Facebook has tripled since that sharing feature was introduced, according to the company, which is based in Sunnyvale, California.<\/p>\n<p>Apparently, a relatively small percentage of Yahoo\u2019s 700 million users want their online social circles to know what they\u2019re reading on the Web. <\/p>\n<p>Yahoo says about 12 million people have opted to share their tastes in news stories so far. <\/p>\n<p>The feature is particularly popular among young adults ranging from 18 to 24 years old, according to Yahoo.<\/p>\n<p>Facebook sharing still isn\u2019t available on two of Yahoo\u2019s most popular sections, finance and sports. The company says those sections will be linked to Facebook early next year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>{{Yahoo is deepening its integration with Facebook\u2019s online social network. The latest bond announced late Tuesday will enable Facebook users to share more of their activities on Yahoo\u2019s websites, including which stories they are reading.}} Yahoo has now announced that it would be extending the feature to 26 other parts of Yahoo\u2019s site, including U.S.-based [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[75],"byline":[277],"hashtag":[],"class_list":["post-1420","post","type-post","status-publish","format-standard","hentry","category-news","tag-homenews","byline-igihe-com-reporter"],"bylines":[{"id":277,"name":"IGIHE.com Reporter","slug":"igihe-com-reporter","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"contributors":[{"id":277,"name":"IGIHE.com Reporter","slug":"igihe-com-reporter","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"featured_image":null,"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/1420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=1420"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/1420\/revisions"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=1420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=1420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=1420"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=1420"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=1420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}