Ugandan coffee Mountain Gorilla coffee has hit the Korean market.
This was during the recently-concluded International Expo 2012 held in Yeosu, South Korea,which saw Beijing Chenao Coffee Co. (BCCCL), a Uganda-China joint-venture, introduce a new coffee brand, Mountain Gorilla Coffee onto the Korean market.
David Kiwanuka, the promotion and marketing co-ordinator of Ugandan coffee in Asia, said, “The Mountain Gorilla Coffee brand, a new instant coffee product, was developed to the tastes and preferences of the people of Asia, especially the Koreans.”
The Beijing Chenao Coffee Co. partnered with Rosco Life Co., a local coffee roaster, as a market penetration strategy.
The Ugandan coffee will favourably compete with renowned brands from Colombia, Brazil and Kenya in terms of price and availability throughout the year.
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