World Cup Tourists Face Sky-High Prices in Brazil

Home to some of the world’s most expensive restaurants and hotels, and with some prices rising more as the opening match approaches, Brazil will shock those visitors whose idea of a tropical paradise is paying $1 for a beachside beer.

Instead, Brazil is often the land of the $10 caipirinha (the sugar cane-based local drink of choice), the $100 risotto and the $1,000-a-night hotel room, prices fueled by many of the same imbalances and government policies that have restrained economic growth in recent years.

Even by European and U.S. standards, prices for basic items are often staggering.

In Sao Paulo, a bustling business hub that is surrounded by some of the country’s largest coffee farms, an espresso often costs twice as much as in Lisbon, says Paulo Duarte, a pharmaceutical consultant who splits time between both cities.

“It’s absurd,” Duarte said. “We’re talking about one country that produces coffee and another that imports it.”

High prices are nothing new in Brazil. The country has a long history of economic instability and runaway inflation, which topped 2,400 percent a year as recently as 1993.

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